This is why your business needs digital marketing

Digital Marketing has helped many small businesses to find cost-effective marketing solutions for their businesses. From marketing your products on Instagram to playing with the backend codes of your website, Digital Marketing can help increase your business outreach for a fraction of the cost of traditional marketing methods, such as billboard advertisement.

Digital Marketing is not a short-term trend- it’s here to stay. How can it help your business? Easy! You pay less yet bring in more clients. Take one of Dubai’s biggest Electrical Muscle Stimulation (EMS) Fitness firms - Fitintime. Before using Digital Marketing, Fitintime had only 1,600 followers on their Instagram business page, leaving their high marketing expenses unjustified. Fast forward a year and Fitintime now has over 25,000 followers on their page, and are getting clients all over the UAE. They’ve become so successful that they’ve expanded into Abu Dhabi, with more expansion plans coming soon.

So why has Fitintime become so successful? Well, put simply, they started to use more effective marketing methods to spread awareness of their company and services. Instagram was their preferred platform, because let’s face it- almost everyone you know has an Instagram account. The important thing is that Fitintime was no different from your business- a small business trying to increase customers and profits.

“Before I invested in Digital Marketing, my business was struggling. The problem was that Electrical Muscle Stimulation has a lot of health benefits and is very result-oriented, but how do I get that message across to potential customers. Digital Marketing allowed me to reach various customers via the internet, and just 2 years later my business is now thriving!” said Ferhat Kacmaz, owner of Fitintime group.

Another example of how Digital Marketing can help your business can be easily seen through the success of The Nail Spa (TNS) - the UAE’s largest Nail Spa salon. The Nail Spa (TNS) has been looking for digital marketing solutions because a lot of its competitors were enjoying success due to their digital presence online. The Nail Spa (TNS) focused on all elements of Digital Marketing, including Social Media Optimization, Search Engine Optimization and Website Usability. Now this example shows that Digital Marketing isn’t for just small firms, it’s for large companies too. The Nail Spa (TNS) now enjoys increased customer base, profits and more, all thanks to their pursuit of digital marketing solutions.

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What digital marketing tools will help your business?

  • Social Media Management and Advertising (SMM)

  • Search Engine Marketing (SEM)

  • Search Engine Optimization (SEO)

  • Advanced Analytics and Insights 

  • Customized Targeting through Data Management Platforms (DMPs)

  • Display Advertising through DSPs to 1st and 3rd party audiences 

  • Dynamic Creative Optimization (DCO)

  • Artificially Intelligent Bid Optimizer (AI powered) 

  • And many other tools and techniques are used by Digital Falcon

Whilst small businesses may not have the funds to set up a labor-intensive marketing department, there are digital marketing firms that offer cost-effective and result-driven marketing solutions, such as Digital Falcon Inc. Click the button below to find out more on how Digital Falcon Inc. can help your business with its marketing need